Chupa Chups stands as an internationally renowned brand of lollipops, renowned for its diverse array of vibrant and flavorful confections. The challenge at hand was to craft a brand property that seamlessly resonates with Chupa Chups, creating an immediate and unmistakable connection to the brand.

Given the extensive spectrum of colors featured in Chupa Chups' lollipop range, the solution came in the form of a uniquely engaging brand property – the dyed tongue.